Goals
My primary responsibilities on the project included conducting user research via various techniques to inform the creation of research artifacts. This helped us as a multi-disciplined to team better understand the people we were trying to serve their needs, aspirations and pain points.
Project Responsibilities
Usability Testing
Systematic observation and analysis of how a product is understood by its users.
Scenario Mapping
Mapping a common user scenario by Phase, Action, Thought and Emotion.
Empathy Mapping
Understanding the “why” behind what our user Says, Thinks, Feels and Does.
Coming to understand a User’s Journey
Mapping data to better organize and understand the touch points a user will interact with while using the product.
White-Boarding
White boarding sessions to go broad and understand high-level ideas.
Personas
Establishes a common understanding of user needs, goals and outcomes.
Component Organization and Creative Concepting
High fidelity Wireframes and Prototyping
Social Obligation Bundles
Influencer Profiles
Mobile-friendly, accessible data tables
Influencer Casting and Discovery
Brand Collaboration Offer Previews
Motion Design & Prototyping
